Delaware KIDS Fund 5K Series

Newport + Dewey Beach, Delaware

For 10 years, all 5K proceeds helped fund hunger relief programs for children in Delaware including two pantries at two local elementary schools.

RNonprofit Event Planning & Management
REvent Branding
REvent Marketing
RPress Releases & Media Coordination
RSocial Media & Email Campaign Management
RVendor Coordination

Project Brief

The Delaware KIDS Fund 5K Series was a longstanding event in the Delaware community. For 10 years, Ryan has been involved in the creation and growth of this charitable, multi-location event. The annual 5K Series was designed to help local kids with a secondary goal of boosting community engagement and neighborhood support.

Since there were multiple locations for the 5K Series, this event provided the additional challenge of hyper-localized target marketing. The overall strategy for the event had to be broken down into coordination and marketing efforts specific to each location and timeline.

In 2023 – The Delaware KIDS Fund was renamed Sam’s KIDS in honor of Sam Hanna.

KENNEDY Gets Results

Average # of Runners

Food Pantries Stocked

Meals Provided

Raised (2010-2019)

“The 5K Series was designed to address food insecurity amongst Delaware children and help bring the community together within the neighborhood we served. We put an extra emphasis on the event amenities at the 5K series hoping to create a more festive environment compared to other area 5K’s at the time. It was a great platform to bring everyone from the community together working towards the greater good for our next generation in need.”

Ryan Kennedy

“If you want your message communicated clearly and effectively, Ryan Kennedy is your guy. If you want your event to leave a memorable impression on your audience, Ryan Kennedy is your guy. If you find yourself in the midst of a communication crisis, Ryan Kennedy is your guy. Simply put, just call Ryan. He can help develop and deliver a thoughtful approach to any size scope of work across a variety of industries.”

Thomas J. Hanna

CEO / President of Harvey, Hanna & Associates, Founder of Sam’s KIDS, formerly The Delaware KIDS Fund